Toper.me – While introducing the iPhone 14 series at the Far-Out event, Apple announced that the price of its newest cellphone was still the same as iPhone 13 series. But in fact, Apple raised the price of the iPhone 14 in many countries.
In the United States, the price of the iPhone 14 is still the same as its predecessor which is USD 799. Likewise with the most expensive variant of the iPhone 14 Pro Max whose prices start at USD 1,099, it is still the same as the iPhone 13 Pro Max.
But in some other big countries such as UK, Australia, Japan, Ireland, and Germany, the price of the iPhone 14 and iPhone 14 Pro rose significantly when compared to the iPhone 13 and iPhone 13 Pro.
For example, in the UK the iPhone 14 is priced starting at £849, while last year’s iPhone 13 was priced at £779. This indicates an increase of 70 Pounds Sterling.
While in Japan the price of the iPhone 14 starts at 119,800 yen, an increase of up to 21,000 yen compared to the iPhone 13 which is priced at 98,800 yen.
Some iPhone 14 models have experienced more extreme price increases. For example, the price of the iPhone 14 Pro Max in the UK is £150, which is more expensive than its predecessor, which was released last year.
Analysts said one of the reasons for the increase in the price of the iPhone 14 outside the United States was due to rising component costs and the rising exchange rate of the US dollar against other currencies.
On the other hand, Apple did not increase the price of the iPhone 14 series in China. The price of the iPhone 14 starts at 5,999 Yuan while the most expensive variant of the iPhone 14 Pro Max starts at 8,999 Yuan.
China itself is one of the biggest markets for the iPhone. In the second quarter of 2022, the Chinese market which includes mainland China, Hong Kong and Taiwan is Apple’s third largest market in terms of sales.
Analyst at research firm IDC Bryan Ma said Apple may not increase the price of the iPhone 14 in China because the country is an important market and doesn’t want to undermine momentum amid China’s sluggish smartphone market.
“I wouldn’t be surprised if one of the reasons for keeping the (iPhone 14) price flat is to maintain demand in a tough environment, and in a market that’s so important to Apple,” Ma said. (Quoted from CNBC on Thursday (9/9/2022).